The network of Bice restaurant spanning the world today began 80 years ago in Milan. Beatrice Ruggeri – Bice to her family and friends - was known for her extraordinary hospitality and personal warmth.
With Bice in the kitchen and her brothers and sisters serving in the dining room . ”Il Ristorante Da Gino e Bice”, or Bice as it would later be known, had a family feeling .
The first customer said it was like being at the home of a friend , as Bice hoped they would .With the passing of her husband, Gino, Bice’s sons , Remo and Roberto , took a more active role , yet stayed true to their mother ‘s vision.
Bice Milan remained a flourishing local establishment throughout World War II and has joined nearly six decades of success at Via Borgospesso 12, Milano.
As Milan emerged as a European fashion and banking center in the 1970s, Bice Milan was embraced by a new , very discriminating international clientele that included the continent ‘s reining designers. Bice Ruggeri, with her Tuscany origins of the food and determined commitment to satisfying her clients was recognized then a s Milanese restaurateur. And her sons Remo and Roberto, were taking steps, to extend her vision throughout the world.
Bice around the world
Middle East: Dubai, Abu Dhabi, Beirut, Bahrain, Jedda, Qatar , Tokio, Singapore and Seichelles.
North and South America: New York, Chicago, Miami, Naples, Orlando, Houston, Dallas, Montreal, Cleveland, Buenos Aires, Santiago del Chile, Mexico City, Tijuana and Monterrey.
Europe: Milan, Amsterdam, Madrid, Montecarlo, Valencia and Costa del Sol.
After several months of hard work in which Partners Restaurant company management dedicated all his efforts to prepare our premier restaurant to launch BICE in Bahrain, the so much awaited opening date is very close and I am personally, as well as Roberto and the entire Bice Bahrain Team, proud to welcome all of you to our stunning and unique venue defined the World’s Number 1 BICE according to Bice Franchisor statement based on the exclusivity of the interior design and prime location (WTC).
I look forward to showing you the results of our commitment which I am more than sure will lead us to a great success.
(Bice Bahrain General Manager)